That Darn 20% Rule [FREE DOWNLOAD]

That Darn 20% Rule [FREE DOWNLOAD]

You’ve felt the sting of the 20% rule before. There you are, minding your own business, when you suddenly get a notification that the ads you spent so much time crafting were disapproved. It hurts, it’s frustrating, and it means you have to go back to the drawing board. Sometimes it’s a quick fix, just […]

4th-Party Tools

4th-Party Tools

Go ahead and Google it. No, 4th-Party tools isn’t a real phrase that people use in conversation. But I thought it was a good way to describe the tools needed to run great Facebook campaigns that don’t interact with Facebook directly. Peripherals Peri-4-als, if you will. Peripherals if you won’t. So, thinking logically about your past […]

A Minor Blow to 3rd-Party Tools

A Minor Blow to 3rd-Party Tools

I began Facebook advertising at what I consider to be the death of FBX. Facebook had just cemented its retargeting and custom audience tools, and I dropped all plans at ever learning 3rd-party tools like Perfect Audience. Sure, there was some functionality I was missing out on, like easy integration with other platforms and some […]